🚨Breaking News🚨 New CEO of Twitter Announcement

Happy Sunday Evening Marketers! 🌇

First off, happy Mother’s Day. Thank you Moms for your endless love and affection. It turns those around you into better human beings (I love you momma! ❤️👩‍👦).

Ok, let’s get to it. In this edition we’ll cover ⬇️

▷▷▷ 🚨Breaking News🚨 New CEO of Twitter Announced!
▷▷▷ Using AI to enhance, not replace 📝
▷▷▷ Acquisition and retention > CAC to LTV 💲

 🚨Breaking News🚨 New CEO of Twitter Announced!!!

Musk announced this week that Linda Yaccarino (a.k.a Velvet Hammer) will take charge as Twitter’s new CEO in the coming months. This is a big deal. Twitter is like the center of the Internet and whoever is CEO will have great power over it.

It’s no secret that there have been many changes to the algorithm lately. Users have reported plenty of anomalies and some have even left since Musk’s acquisition. Fortunately, the appointment of Yaccarino is good cause for being optimistic about the future of the platform.

So, why is Linda Yaccarino appointment promising? There are 2 main reasons:

1. Experience: Yaccarino has over 20 years of experience in media and advertising. During her 12 years at NBC universal, she and her 2,000-person sales team generated over $100 billion in ad sales (WSJ).

2. Great relationship with advertisers: She has deep relationships with some of the world’s biggest advertisers. During COVID-19 she famously did several of them a solid by letting them out of their ad contracts.

Her main goal will definitely be to bring advertisers back to the platform. In order to do this, she will have to bring stability to the platform. Given her experience and reputation I’m optimistic she will be successful.

While she’s doing that, Musk will focus on product, design and “sysops” 😂. This move is actually quite similar to SpaceX's leadership structure. There, Gwynne Shotwell has run the company for the past 12 years as President. While she does that, Musk has focused on engineering and high-level problems.

Shotwell and Musk have proved to be a highly effective duo. Let’s hope Yaccarino and Musk do the same.

Using AI to enhance, not replace 📝📝📝

Artificial Intelligence and the many tools being powered by it are good news for marketers. It's not here to take our jobs, but to make us better.

Take advantage of this opportunity. The promise of AI is that it will take the more boring tasks out of our hands and let us focus on the creative ones. This is a bright future worth being excited for.

Play around with GPT4 and Bard if you haven’t already done so. Ask it questions or for suggestions. Interacting with the models directly will give you a good sense for what they are capable of.

After you’ve gotten your hands dirty with the models, check out the many tools powered by AI focused on solving for specific marketing use cases. Below is a list of 3 tools to get you started:

1. Jasper - One of the most popular AI writing assistants. It can learn your writing style and preferences over time. This means that the more you use it, the better it will become at generating content that is tailored to your specific needs. It can help with writing blogs and email campaigns.

2. Acquisio - This is an AI-powered advertising platform that can help you automate your paid advertising campaigns. It analyzes your data and identifies the most effective keywords and bidding strategies for your campaigns.

3. Albert - This AI-powered marketing assistant that can help you with a variety of marketing tasks, including: Researching competitors, Tracking social media mentions and generating deals.

So, AI is not a job-taker, but a job-helper. Its promise is to make our jobs easier and more fun. Get ahead and play with tools to make your job faster and better.

Acquisition and retention > CAC to LTV 💲💲💲

Cody is saying something very important here. The point he makes applies to everyone: focus on the essentials.

There's no need to intellectualize about ratios in your business at first. No need for fancy spreadsheets or asking mentors about it. Doing all of that distracts you from what is actually important: acquiring and retaining customers.

If your unit economics make sense, every new or repeating customer is a win. It’s all that matters.

Until your business reaches a certain scale (nearing 8-figures), there is no need to worry about ratios.

Perhaps, many of the DTC companies that IPOd in 2021 and are now in big trouble could have benefited from Cody’s advice. Focus on what matters. Ignore everything else.

What we are reading:

• Masterclass on manufacturing a sense of urgency and scarcity  

• George Mack's 13 favorite ads 

• The movie Her is becoming real life 

• Adam Ryan's (CEO of Workweek) breakdown of Vice's downfall 

• 20 useful marketing prompts you can try on ChatGPT

• Explain like I'm 5 P&L breakdown 

• Glorious corporate Twitter interactions 

• Nik Sharma's breakdown of Aritzia's influencer strategy