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📺 Cracking the Supreme Code, Mastering the Bly Way, Twitter Treasures Unearthed!

📺 Cracking the Supreme Code, Mastering the Bly Way, Twitter Treasures Unearthed!

Your power-packed Sunday booster: Supreme's rise, Bly's mastery, and Twitter gold nuggets await.

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June 18, 2023

Hey Marketers 👋,

Welcome back to your weekly jolt of wisdom: GHTV. A playground where we dissect the greats, unleash secret strategies, and leave no marketing stone unturned.

This week? We're pulling back the veil on Supreme's iconic rise in the streetwear jungle and unwrapping the gift of Robert Bly's 'Four Ps'.

And of course, we couldn't leave you without some Twitter treasures.

Ready to ramp up your week, turbocharge your marketing chops? Lights, camera, action - GHTV is rolling!

🔎 Case Study Channel
Supreme Marketing…

✍️ Copywriting Channel
The Four Ps

🐦 Marketing Twitter Channel
Twitter This Week

🔎 Case Study Channel: Riding Supreme: Unmasking the Streetwear Giant's Marketing Genius

In 2020, Supreme collaborated with Oreo for a limited edition red cookie. They were priced at $8 for a pack of 3. Resale prices went up to $15K on eBay.

Did you know that Supreme, the streetwear giant, was acquired by VF Corp. for an astounding $2.1 billion in 2020?

Yes, you read that right. Supreme's meteoric rise from a modest skate shop to a $2.1 billion-dollar brand is nothing short of a marketing masterclass.

Sure, the future trajectory of the brand might not be so bright (because VF Corp. might not be running it so well), but let’s rewind and uncover the marketing secrets behind Supreme's astonishing ascent.

Limited Edition: Supreme's Magic Formula of Scarcity 💎

It all started on a regular Monday in 1994. A new shop had opened its doors on Lafayette Street, in downtown Manhattan, named "Supreme". Nothing was unique about it except for its outlook on fashion. With the tagline 'for the kids who were skating the streets', the brand resonated with the skateboard and hip-hop cultures.

But Supreme had a different approach to 'supply and demand'. The founder, James Jebbia, believed in the philosophy of scarcity. The brand would produce a limited number of each item, ensuring that each piece would sell out almost as soon as it hit the shelves. The result was a cult-like following, where lines would form around the block each time a new drop was announced, and resale prices soared.

Authenticity: The Cornerstone of Supreme's Image 🏬

Supreme's credibility lies in its commitment to its roots. The brand never deviated from its original ethos. Whether it was sticking to its downtown Manhattan origin or continually producing clothes that reflected street culture, Supreme maintained its authenticity.

Jebbia once mentioned, "We're a brand for the people, not just the rich kids". Supreme remained rooted in its skateboarding culture, emphasizing its values over profitability. The design, from the iconic box logo to the unique graphic tees, represented the essence of the streets.

Supreme's authenticity was further confirmed when it won the CFDA Menswear Designer of the Year in 2018. Despite achieving mainstream fashion success, the brand remained true to its core audience, the young, rebellious urban crowd.

The Power of Partnership: Supreme's Collaboration Masterclass 🤝

Supreme's collaborations have been integral to its narrative. The brand's collaborations ranged from high-end fashion houses to lifestyle and sports brands, and even artists, introducing their customers to a diverse range of ideas and perspectives.

In 2000, Supreme's collaboration with Louis Vuitton showcased the brand's acceptance in the high-fashion world. This collaboration marked a significant milestone for streetwear, setting a precedent for how luxury brands viewed the genre.

On the other hand, the brand's collaborations with North Face, Nike, and Vans tied it back to its outdoor, sports, and skate roots. These partnerships showcased Supreme's agility, seamlessly blending luxury and streetwear while maintaining its credibility.

Furthermore, collaborations with artists like Damien Hirst and KAWS introduced the Supreme community to the world of contemporary art, enhancing the brand's creative image.

a $30 Supreme clay brick released in 2016

What's in it for you, you ask?

Scarcity Sells - Now listen up, you don't want to be that guy at the party who just doesn't know when to leave, right? Same goes for your products. Keep 'em wanting more! Supreme has mastered this by keeping their supply limited. But beware, it's a fine line between playing hard to get and being utterly unavailable.

Stick to your Roots - We all have that friend who reinvents themselves every other week and we can't keep up. Don't be that friend. Find your brand's identity and stick with it, even when things get tough. Be the "Supreme" you want to see in the world. Remember, authenticity can't be bought, but it can be sold for a pretty penny.

Collaborate to Elevate - It's nice to play in your own sandbox, but sometimes, it's even better to play in someone else's. Supreme has played with Louis Vuitton, Nike, North Face, and many others. These collaborations didn't just get them more street cred, they opened up new avenues for their brand and brought in a whole new customer base.

So whether you're peddling pottery or parading Prada, remember: keep your supply as lean as a couture model during Fashion Week, stay true to your roots like a stubborn dandelion in a concrete jungle, and play well with others because sometimes, a sandbox gets more interesting with more hands making castles.

And even if you're worried about the future under new management, remember, you can't spell 'Supreme' without 'em. They might own the name now, but the legacy? That's all James Jebbia and his team. After all, it’s not every day you turn a simple streetwear shop into a $2.1 billion phenomenon.

Now go out there, wear your brand on your sleeve, and remember: in the end, we're all just trying to be a little bit more Supreme.

✍️ Copywriting Channel: “The Four Ps”

Robert Bly. A titan in the world of marketing, a maestro of persuasive language. From his pioneering mind sprung some of the most effective copywriting techniques in use today. His magnum opus? The powerhouse text, "The Copywriter's Handbook."

Within these pages, Bly devised a captivating approach to copywriting – the "Four Ps". It's a concerto of persuasion, a rhapsody in four movements.

Promise: A promise isn't a whisper. It roars. It's your chance to seize your reader's attention, to offer them a tantalizing glimpse of what lies ahead. Give them a pledge, a vow of the wonders you're about to unveil.

Picture: Now, you're an artist. Your words, your brush. The mind of your reader, your canvas. Paint them a glorious tableau of their life with your product or service. Show them the sunshine breaking through the clouds. Make them feel the warmth on their skin. This is the power of your picture.

Proof: The bedrock upon which your claims stand. Facts that can't be denied. Testimonials that speak louder than shouts. Show them that others stood where they are, took the leap, and found solid ground. Present the evidence, the undeniable truth. Bolster your claims with the unshakable foundation of proof.

Push: Now is the time. They've seen the promise, marveled at the picture, and acknowledged the proof. Push them over the edge. Make them act. Show them the doorway and give them the gentle nudge they need to step through.

This, friends, is the magic of Robert Bly's "Four Ps". A symphony of persuasion that can transform your copy from a simple text into a compelling story, a persuasive narrative.

And, just like Bly, you too can become a maestro of persuasive language.

So, pick up your baton. It's your turn to conduct.